Question 1

Stores situated at the end (or anchor) positions in a mall to generate consumer traffic for the other stores situated in-between are called ____________________.

Accepted Answer

anchor sto...

Question 2

The _________________________ is the product assortment and brands that a retailer offers.

Accepted Answer

The answer of The _________________________ is the product assortment and...

Question 3

Identify the various types of retailers that make up the food retail category? What percentage of total retail sales does this category generate?

Accepted Answer

The food retail category gener...

Question 4

All of the following are trends in retailing except

Accepted Answer

A)   a shorter retail cycle
B)   increasing competition from larger retailers within a retailer's category
C)   advances in technology
D)   international expansion to gain a competitive advantage and to increase sales, profits, and overall firm performanceE) B) and C)
F) C) and D)

Question 5

In the general merchandise retailing category, category specialists

Accepted Answer

A)   offer a narrow product line and deep assortment
B)   are large discount stores that carry a narrow variety of merchandise and a wide assortment
C)   offer a broad variety of goods and deep assortments
D)   are situated at the end or corner positions in a mall to generate consumer traffic for the stores situated in-betweenE) A) and B)
F) A) and C)

Question 6

In the general merchandise retailing category, anchor stores

Accepted Answer

A)   offer a narrow product line and deep assortment
B)   are large discount stores that carry a narrow variety of merchandise and a wide assortment
C)   offer a broad variety of goods and deep assortments
D)   are situated at the end or corner positions in a mall to generate consumer traffic for the stores situated in-betweenE) None of the above
F) A) and B)

Question 7

Within the food retail category, _____ are small retailers located in residential areas, convenient to consumers.

Accepted Answer

A)   conventional supermarkets
B)   convenience stores
C)   off-price retailers
D)   discount storesE) A) and C)
F) A) and B)

Question 8

In the food retailing category, supercenters are stores that carry an extensive food selection and drug products, as well as nonfood items, combining supermarket, discount, and warehouse retailing principles.

Accepted Answer

A) True 
 B)False  True

Question 9

Which of the following is not an example of nonstore retailing?

Accepted Answer

A)   television home shopping networks selling to consumers in their homes
B)   Internet retailing whereby consumers order products online and have them delivered to their home
C)   ordering a product for home delivery at a category specialist
D)   all of the above are examples of nonstore retailingE) A) and B)
F) B) and C)

Question 10

The largest off-price retailer is

Accepted Answer

A)   TJX Companies
B)   Wal-Mart
C)   Target
D)   Dollar StoreE) A) and B)
F) A) and C)

Question 11

In the _____ retail format, a salesperson contacts a consumer at a convenient location, such as the person's home or place of work to demonstrate the product, take orders, and deliver the merchandise that is purchased.

Accepted Answer

A)   catalog
B)   direct marketing
C)   direct selling
D)   television home shoppingE) C) and D)
F) A) and C) C

Question 12

Consumers in the United States prefer to purchase products in smaller quantities, packaged individually.

Accepted Answer

A) True 
 B)False

Question 13

QVC, Inc. is the envy of many direct marketers and e-commerce retailers for all of the following reasons except

Accepted Answer

A)   repeat purchases account for a large portion of their sales
B)   almost all of the items shown sell out each day
C)   shipping charges are never disputed
D)   customers have a high level of trust in both the products being sold and the host presenting the merchandiseE) A) and B)
F) A) and C)

Question 14

In terms of retail location, secondary business districts refer to districts

Accepted Answer

A)   located in the commercial and cultural heart of the city, in the middle of busy downtowns
B)   consisting primarily of convenience and specialty stores that form at the intersection between two important streets
C)   that meet the needs of neighborhoods and that tend to be located on a main street of the neighborhood
D)   that consist of less than five stores and are conveniently located close to customersE) A) and D)
F) A) and B)

Question 15

Over two-thirds of the retail establishments in the United States are independently owned.

Accepted Answer

A) True 
 B)False

Question 16

Identify and give the primary characteristics of the different types of retailers in the food retail category.

Accepted Answer

Food retailers include conventional supermarkets, which are dominated by national and regional chains. Superstores are large combination stores (food and drug); in the rest of the world, they are known as hypermarkets. Warehouse clubs are becoming very popular worldwide, and many U.S. retailers in this category are doing very well. Convenience stores abound with many chains developing in conjunction with gas stations.

Question 17

In the food retailing category, combination stores are

Accepted Answer

A)   self-service retailers with annual sales of over $2 million and with an area of under 20,000 square feet
B)   large retailers, such as combination stores or hypermarkets, that sell food, drugs, and other products
C)   medium-sized retail stores that combine food and drug retailing
D)   stores that carry an extensive food selection and drug products, as well as nonfood items, combining supermarket, discount, and warehouse retailing principlesE) A) and D)
F) A) and B)

Question 18

In the food retailing category, superstores are

Accepted Answer

A)   self-service retailers with annual sales of over $2 million and with an area of under 20,000 square feet
B)   large retailers, such as combination stores or hypermarkets, that sell food, drugs, and other products
C)   medium-sized retail stores that combine food and drug retailing
D)   stores that carry an extensive food selection and drug products, as well as nonfood items, combining supermarket, discount, and warehouse retailing principlesE) A) and D)
F) All of the above

Question 19

The top retailer in the United States in terms of total revenue is

Accepted Answer

A)   Wal-Mart Stores, Inc.
B)   The Home Depot
C)   The Kroger Company
D)   Sears, Roebuck, and CompanyE) B) and C)
F) B) and D)

Question 20

The three main retail formats include all of the following except

Accepted Answer

A)   general merchandise retailing
B)   food retailing
C)   discount retailing
D)   non-store retailingE) A) and B)
F) B) and D)

Exam 11: Retailing Strategies

Stores situated at the end (or anchor) positions in a mall to generate consumer traffic for the other stores situated in-between are called ____________________.

Correct Answer
verified
anchor sto...
View Answer

The _________________________ is the product assortment and brands that a retailer offers.

Correct Answer
verified

Identify the various types of retailers that make up the food retail category? What percentage of total retail sales does this category generate?

Correct Answer
verified
The food retail category gener...
View Answer

All of the following are trends in retailing except

Correct Answer
verified

In the general merchandise retailing category, category specialists

Correct Answer
verified

In the general merchandise retailing category, anchor stores

Correct Answer
verified

Within the food retail category, _____ are small retailers located in residential areas, convenient to consumers.

Correct Answer
verified

In the food retailing category, supercenters are stores that carry an extensive food selection and drug products, as well as nonfood items, combining supermarket, discount, and warehouse retailing principles.

Correct Answer
verified
True

Which of the following is not an example of nonstore retailing?

Correct Answer
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The largest off-price retailer is

Correct Answer
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In the _____ retail format, a salesperson contacts a consumer at a convenient location, such as the person's home or place of work to demonstrate the product, take orders, and deliver the merchandise that is purchased.

Correct Answer
verified
C

Consumers in the United States prefer to purchase products in smaller quantities, packaged individually.

Correct Answer
verified

QVC, Inc. is the envy of many direct marketers and e-commerce retailers for all of the following reasons except

Correct Answer
verified

In terms of retail location, secondary business districts refer to districts

Correct Answer
verified

Over two-thirds of the retail establishments in the United States are independently owned.

Correct Answer
verified

Identify and give the primary characteristics of the different types of retailers in the food retail category.

In the food retailing category, combination stores are

Correct Answer
verified

In the food retailing category, superstores are

Correct Answer
verified

The top retailer in the United States in terms of total revenue is

Correct Answer
verified

The three main retail formats include all of the following except

Correct Answer
verified

Exam 11: Retailing Strategies

Stores situated at the end (or anchor) positions in a mall to generate consumer traffic for the other stores situated in-between are called ____________________.

Correct Answerverifiedanchor sto...View AnswerShow Answer

The _________________________ is the product assortment and brands that a retailer offers.

Correct AnswerverifiedShow Answer

Identify the various types of retailers that make up the food retail category? What percentage of total retail sales does this category generate?

Correct AnswerverifiedThe food retail category gener...View AnswerShow Answer

All of the following are trends in retailing except

Correct AnswerverifiedShow Answer

In the general merchandise retailing category, category specialists

Correct AnswerverifiedShow Answer

In the general merchandise retailing category, anchor stores

Correct AnswerverifiedShow Answer

Within the food retail category, _____ are small retailers located in residential areas, convenient to consumers.

Correct AnswerverifiedShow Answer

In the food retailing category, supercenters are stores that carry an extensive food selection and drug products, as well as nonfood items, combining supermarket, discount, and warehouse retailing principles.

Correct AnswerverifiedTrue

Which of the following is not an example of nonstore retailing?

Correct AnswerverifiedShow Answer

The largest off-price retailer is

Correct AnswerverifiedShow Answer

In the _____ retail format, a salesperson contacts a consumer at a convenient location, such as the person's home or place of work to demonstrate the product, take orders, and deliver the merchandise that is purchased.

Correct AnswerverifiedC

Consumers in the United States prefer to purchase products in smaller quantities, packaged individually.

Correct AnswerverifiedShow Answer

QVC, Inc. is the envy of many direct marketers and e-commerce retailers for all of the following reasons except

Correct AnswerverifiedShow Answer

In terms of retail location, secondary business districts refer to districts

Correct AnswerverifiedShow Answer

Over two-thirds of the retail establishments in the United States are independently owned.

Correct AnswerverifiedShow Answer

Identify and give the primary characteristics of the different types of retailers in the food retail category.

In the food retailing category, combination stores are

Correct AnswerverifiedShow Answer

In the food retailing category, superstores are

Correct AnswerverifiedShow Answer

The top retailer in the United States in terms of total revenue is

Correct AnswerverifiedShow Answer

The three main retail formats include all of the following except

Correct AnswerverifiedShow Answer

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The food retail category gener...
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True

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C

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